Ace Metrix: Budweiser Tops In Beer Ads
Anheuser-Busch is winning the ad war among beer drinkers with six TV spots in the top 10, according to Ace Metrix.
The number one ad, according to the Los Angeles-based analytical company, is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score of any beer ad, says Ace Metrix CEO Peter Daboll.
"We often see very high likability scores in ads that incorporate both humor and animals," Daboll tells Marketing Daily . "In fact, Bud Light's ad that features a dog jumping competition received the second-highest likability scores but did not actually make it into the top 10."
Total scores are influenced by other components in addition to likability such as watchability, desire, persuasion, relevance, change and information, he adds.
"The dog-sitting spot also had the highest 'attention' and 'watchability' scores, meaning that the ad grabs people and they want to see it again," Daboll says. "That's good news for an advertiser, as it provides many more chances to win over fickle beer drinkers."
Another theme in the top ads is packaging innovations, such as Bud Light's write-on labels, Miller Lite's party kegs, and Budweiser's Fourth of July can.
Only one ad from Miller Lite, which featured party keg packaging, appeared in the Top 10. This was one of four ads from MillerCoors' brands that made the list (vs. six from Budweiser), which also included Miller High Life's "Live the High Life" Veteran's Day ad, the second-most-effective ad scoring an Ace Score of 637 -- just behind Bud Light's "Dog Sitting" Super Bowl ad, which had the highest Ace score among beer drinkers, at 643. "Dog Sitting" was one of two Super Bowl ads -- both from Bud Light -- in the Top 10.
"Consumers love innovation -- they want to know that they are holding in their hand the next cool thing," Daboll says.
Budwiser Superbowl Ads - News
"Dog Sitting" was one of two Super Bowl ads -- both from Bud Light -- in the Top 10. "Consumers love innovation -- they want to know that they are holding in their hand the next cool thing," Daboll says. "And people believe that the kind of beer they
Each year the Budweiser Clydesdales are among most popular of the Super Bowl commercials. Favorites, Bousselot said, are "Hank, the horse in training," and a 911 tribute that aired only once. "Most people in the US are animal lovers," Bousselot said.
including Frito-Lay, Hyundai, HP, Budweiser, Comcast and Dickies. He co-created the viral Hotel626.com for Doritos and curated Doritos' Crash the Super Bowl contest for the past three years, as well as making HP's first ever Super Bowl commercial.
Budweiser's trying to spike their sales after suffering a seven percent drop in that department last year. I say: if you want to keep sales up, bring home the comedy bacon in your Superbowl commercials. They're really the only reason to watch the
So, on International Beer Day, sit back with your favorite brew and check out these top ads. Bud's ad acknowledging the 9/11 attacks ran only once -- during the 2002 Super Bowl. The ad shows the brand's Clydesdales seeming to bow before the New York
Budweiser Super Bowl Commercials and Bad Drivers (ads) | Jean ...
About 10 days ago, it was Saturday January 22nd (generally you remember those dates), my girlfriend and I were driving en route for a beautiful snowshoe trip. Few minutes before arriving to our destination, a driver completely burned a red light at an intersection and drove right into the front left wheel of my girlfriend’s car. The result was a 70-kilometers-difference accident. Few moments later, the car was wrecked, but most importantly we were miraculously OK, surrounded by Police officers, Firefighters and the emergency ambulance squad. I didn’t took pictures of the accident, I was too occupied living the moment and tried to help everyone implied in the accident, even the other driver who ran into us. Was this guy on alcohol (supposedly no!), was he on drugs/medication (it mainly looks like, since he first refused to go to Hospital after the accident, but I couldn’t confirm). Hours later, I was getting back to normal, and like in the cult movie The Big Lebowski , I simply wanted to yell at the other driver the F-word. Is that reaction noble-minded? No! Should it be? You decide!
Budweiser Ads during Super Bowl
So what is the link of my car accident with Budweiser Super Bowl Ads? Not a lot, except that it creates a awkward contrast and that Super Bowl XLV is this Sunday February 6th 2011 and I need to be alive to enjoy these commercials and continue blogging. Moreover, I don’t understand why from a ROI perspective Amheuser-Busch , the company behind Budweiser, should buy five spots during the Super Bowl (three 30-second Bud Light spots; a 60-second Bud spot and a 60-second ad for its import, Stella Artois , for more on the topic, you can read this USA Today article on Super Bowl ads , and see a “sneak” of the Budweiser Super Bowl XLV 2011 ads below)? Here is my take in three points explaining why 5 spots are too much and why 2 or 3 spots may be more optimal!
Most people watching Super Bowl associate the event with Budweiser ads anyway! One ad for the Stella Artois and one for the Bud Light lime or a more girlish beer would be enough, especially if there is a link to the Budweiser website at the end of the ad, where other cool ads not shown during Super Bowl can be found. Also, it would create more scarcity and make these ads even more special.
Budwiser Superbowl Ads - Bookshelf
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